Based on the fact that the exhibition would be temporary and travelling, it was designed as a “little tour” to discover and learn more about the island. A format for touring towns and neighbourhoods, far from conventional exhibitions, drawing on the world of puppeteers and travelling merchants, on world of mouth and oddities.
The exhibition display case was created from a traveller’s trunk that could be unpacked when it reached each site and the contents folded out around it, without any set itinerary. Three trunks that open up and become large tables that visitors can read at their own pace, structuring the contents into three focal points: Discover Menorca, Menorca as a Biosphere Reserve and The Future. These sections were represented, respectively, as a model, newspaper and postcard. Simple resources that make contents accessible to visitors.
The tables can be read autonomously, but there are graphic links and the contents create links between these tables without establishing a fixed itinerary for the visit. This explicitly travelling nature of the exhibition is used as a language beyond facilitating its adaptation to different spaces.
Discover Menorca aims to show a well-known subject from a different viewpoint: the island in figures. The approach to the physical medium is staged as a 3-D representation of the island made of data, organised into successive levels of information creating topographic strata explaining the island’s formation, ecosystems, landscapes, history, development and demographics.
Menorca as a Biosphere Reserve highlights the value of a historic declaration. The trunk opens up to reveal a structure evocative of a kiosk, where you get your news. The layout and ease of looking through the newspapers created for this purpose lead us to the idea of the great news.
The landscape of the future has visitors interact with a device that allows them to propose an alternative future for the island. The postcard stand, which puts photographs between the viewer and the landscape, evokes the construction of the image of the region.
The table, turned into a horizontal chalkboard with calligraphy writing that invites visitors to participate, acts as a base for the rack of postcards that can be chosen and used to express the concerns we have about the image of the landscape and how we would like it to be.